Richard Lindner – Email Marketing Mastery

Change into a Licensed E-mail Advertising Grasp

6-5-3-4

Uncover the confirmed plan for easy, automated e-mail advertising that generates AT LEAST 200% extra gross sales from the listing you have already got (even when it’s tiny)

What You’ll Be taught

The Excellent Promotional Calendar

Develop a 30 and 90-day promotional calendar that, when accomplished accurately, leads to income and engagement to hockey stick straight up! After you have collected your property and perceive the important thing ideas, you possibly can create short-term and long-term rolling calendars.

four Magic Questions

Reply these four “magic” questions earlier than you ever begin writing an e-mail to set your marketing campaign up for fulfillment. So long as you possibly can reply these four questions you’ll know methods to write an e-mail that establishes you as an authority in your business and builds a bond along with your listing.

Factors of Perception

Take into consideration precisely who you’re writing to and precisely why they might need to purchase—why do they care what you need to say? As soon as you’ll be able to outline the specified finish outcome, it is possible for you to to develop a journey by way of your e-mail copy that takes the shopper from the place they’re… to the place they need to be through the use of your services or products.

three Classes of Emails

Learn the way and when to make use of the three completely different classes of e-mail campaigns—transactional, relational, or promotional. Selecting the right class will make sure that you’re emailing your prospects with the right messaging! (That is methods to ship a number of campaigns and gives with out BURNING your e-mail listing.)

Change into a Licensed E-mail Advertising Grasp & Be taught Easy methods to Generate the Highest ROI of ANY Advertising Technique in Your Enterprise…

Create the PERFECT promotional calendar for your small business… (Do that proper and also you’ll see income AND engagement hockey stick straight up!)
Guarantee your emails truly make it to the inbox… (HINT: follow poor listing hygiene and your deliverability will endure)
Use confirmed tips to get MORE opens and MORE clicks from even your most engaged and dependable subscribers…
Be taught which objectives and metrics try to be monitoring on a day-to-day foundation to measure your E-mail Advertising success…
Checklist “CPR”… Easy methods to clear and revive your useless (or practically useless) e-mail lists and get them opening and clicking once more!
Uncover the four “magic” e-mail copywriting questions (and why answering four easy questions will virtually write your e-mail copy for you)
Queue the Click on: 6 psychological tips to get your subscribers primed and able to click on the hyperlinks in your emails
three segmentation methods that truly work and make sure that you’re solely emailing your excellent prospects! (That is methods to ship a number of campaigns and gives with out BURNING out your e-mail listing)

Our model new interface makes it straightforward so that you can navigate and devour the content material and observe your progress on the best way to changing into an E-mail Advertising Grasp

The two most necessary inquiries to reply earlier than triggering ANY marketing campaign to a brand new subscriber (Get this unsuitable and the following button they click on may very well be Unsubscribe… or worse—Spam)

E-mail Indoctrination: The proper welcome e-mail marketing campaign to start out constructing actual relationships along with your new subscribers and turning them from strangers into associates
Marketing campaign Mapping: Easy methods to discover and duplicate your most profitable advertising campaigns (so that you all the time know what you’re selling and if you’re selling it)
The one four causes folks purchase from you (and methods to leverage them to generate extra gross sales out of your e-mail advertising efforts)
The 9 sneaky tips that triple your e-mail open charges (and when to make use of them)
Marketing campaign Creation: The 5 varieties of e-mail campaigns try to be utilizing in your small business (and methods to Storyboard and craft every one)
three must-use instruments to watch your e-mail deliverability (and ensure you’re entering into the inbox)

Course Particulars

Module 1

The Function of E-mail Advertising

Lesson 1: Meet Your Teacher
Lesson 2: The Function of E-mail Advertising
Lesson three: THREE Completely different “Sorts” of Emails
Lesson four: The TWO Ship Sorts
Lesson 5: E-mail Advertising & Checklist Constructing

Module 2

Creating Your Advertising Calendar

Lesson 1: The Function of Your Advertising Calendar
Lesson 2: Gathering Promotional Belongings
Lesson three: Creating Your 30 Day Calendar
Lesson four: Creating Your 90 Day Calendar

Module three

E-mail Marketing campaign Creation

Lesson 1: E-mail Campaigns Defined
Lesson 2: Storyboarding Your Indoctrination Marketing campaign
Lesson three: CASE STUDY: DigitalMarketer
Lesson four: Storyboarding Your Engagement Marketing campaign
Lesson 5: Storyboarding Your Ascension Marketing campaign
Lesson 6: Storyboarding Your Consumption Marketing campaign
Lesson 7: Crafting a Upsell Marketing campaign
Lesson eight: Storyboarding Your Segmentation Marketing campaign
Lesson 9: CASE STUDY: Finest Purchase
Lesson 10: CASE STUDY: Kate Spade
Lesson 11: Storyboarding Your Re-Engagement Marketing campaign
Lesson 12 CASE STUDY: DigitalMarketer Re-Engagement Marketing campaign
Lesson 13: CASE STUDY: DigitalMarketer Win Again Marketing campaign

Module four

E-mail Copywriting & Design

Lesson 1: Harvesting Confirmed Gross sales Copy
Lesson 2: The FOUR Causes Individuals Purchase
Lesson three: Factors of Perception
Lesson four: Crafting Your Topic Traces
Lesson 5: Crafting Your Physique Copy
Lesson 6: Queuing the Click on

Module 5

Optimizing Opens & Clicks

Lesson 1: Getting Extra Opens
Lesson 2: Getting Extra Clicks

Module 6

Monitoring & Measuring Outcomes

Lesson 1: Benchmarking Your Outcomes
Lesson 2: What to Monitor & When To Monitor it!
Lesson three: DEMO: E-mail Stats Monitoring Sheet

Module 7

E-mail Deliverability

Lesson 1: three Methods to Show You’re NOT a Spammer
Lesson 2: Your Mailer Fame
Lesson three: Your Sender Infrastructure
Lesson four: Your Subscriber Engagement
Lesson 5: Monitoring & Monitoring Deliverability

What You’ll Get

Once you enroll in the present day, you’ll obtain immediate entry to:

The E-mail Advertising Mastery Course
7 Core Modules
46 Video Classes
four Handouts
7 Quizzes (one for every module)

Plus, upon profitable finishing of the course and all exams additionally, you will obtain:

A badge designating you as a Licensed E-mail Advertising Specialist that may be hosted in your web site, e-mail signature and LinkedIn profile.
A digital, printable certificates appropriate for framing

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