By: Jay Sherman
Oakville, ON (CLN) – Tim Hortons is one of the most famous coffee chains in the world today. In Canada, hundreds of thousands of individuals are seen carrying Tim Hortons coffee cups, rolling up rims and taking a bite out of a delicious honey dip, chocolate marble or apple fritter.
Whether it’s a Timmies run, getting the morning Tim’s fix or enjoying a rainy Saturday afternoon in a comfortable Tim Hortons establishment, the Tim Hortons brand has become a staple of Canadian culture – some view this as a positive while others think this isn’t a great thing.
Despite some opposition to the taste of Tim Hortons coffee or the size of a honey cruller, it still holds a significant percentage of the coffee, baked goods and fast-food market in Canada. The numbers don’t seem to lie either: the company is aggressively expanding across the Great White North and has been heading south of its border and elsewhere across the globe – as of Mar. 2013, there are 3,453 restaurants in Canada, 808 in the United States and 27 in the Gulf Cooperation Council.
Of course, Tim Hortons now serves more than just coffee and doughnuts: paninis, soups, cookies, specialty bagels and an array of breakfast dishes are on the menu at your average Tim Hortons store, which all have performed quite well since their respective introduction.
Before you head out and order a double-double, here are 12 interesting facts about Canada’s favorite brand.
1. Tim Hortons was launched in 1964 in Hamilton, Ontario and founded by former Toronto Maple Leafs defenceman Miles Gilbert “Tim” Horton.
2. At first, Tim Hortons just sold coffee and doughnuts.
3. Approximately two billion Tim Hortons coffees are sold every single year (as of 2011).
4. More than half of the revenues generated by the chain are from its coffee sales.
5. The very first Timbit was introduced to its customers in 1976.
6. Tim Hortons began its annual Roll Up The Rim contest in 1986 and more than 31 million prizes have been distributed.
7. Only 56 percent of Canadians can roll their r’s similar to the company’s commercial.
8. The company holds one-quarter of the Canadian fast-food market, 62 percent of the coffee market and more than three-quarters of the baked goods market.
9. Consumers have a lot of Tim Hortons outlets to choose from: in Scarborough, Ontario, there are six locations in a three-block radius on Eglinton Avenue East.
10. The newest doughnut to be added to the menu was the Apple Cobbler Doughnut, which was the winning selection in the Food Network’s Donut Showdown.
11. On average, stores offer 20 different kinds of donuts (at the time of this writing), which are available in singles, half-dozen and dozen.
12. In addition to its popular coffee, Tim Hortons, in order to compete with the likes of Starbucks and Second Cup, now offers a wide variety of espresso and latte beverages as well as the classics, such as hot chocolate and French vanilla.
When it comes to donations, forget about giving money away. Over the past few months, it has been reported that strangers are performing random acts of kindness by purchasing around hundreds of dollars in coffees for customers. Let’s hope you get the chance to enjoy a free Tim Hortons coffee.
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